Relevant work experience
Jan 2024 - Present
Sr Communications Specialist
Van Lanschot Kempen, Den Bosch
Content writing and communication to support the Client Services department of a wealth manager/bank.
✅ Internal communications
✅ Knowledge base management
✅ Publish news articles
May 2022 - Nov 2023
Online Marketer
Utrecht
Keyword research, SEO content optimization and proficient in performance analysis and WordPress content management.
✅ Data-driven SEO copywriting
✅ Blog and landing page copy
✅ Social media content creation
dec 2018 - apr 2022
E-commerce Copywriter
Social Deal, Den Bosch
Crafting and reviewing commercial web content for Dutch & Flemish markets, managing mail and phone correspondence, and handling web & app translations.
✅ Sales-driven online copy
✅ Copy for PR materials
✅ English translations
oct 2015 - dec 2018
Marketplace Content Specialist
Treatwell, Amsterdam
Copywriting, content editing, translations, SEO blog creation, inbox management, onboarding new team members, and leading language workshops.
✅ Create salon profile pages
✅ Data entry and web editing
✅ PR, legal, tech, POS and app texts
Mar 2013 - Oct 2015
Transcriptionist
TranscriptieSpecialist & Het Notuleercentrum
Listening to recorded audio and accurately transcribing it into text format for clients.
✅ Various fields: healthcare, legal, etc.
✅ All formats: global, verbatim and literal
✅ Timestamps and speaker identification
Mar 2013 - Oct 2015
Translator-Subtitler
Ted.com, Open Translation Project
Translating and subtitling of educational Ted Talks, TEDxTalks and TED-Ed Lessons.
✅ Voluntary job
✅ English to Dutch
✅ Topics such as science and literature
July 2014
Editorial Assistant Intern
Van Dale Publishing House, utrecht
Internship at Van Dale Uitgevers, best known for its dictionaries.
✅ Help improve dictionary content
✅ Optimize keywords in online dictionary
✅ Review blurbs and marketing copy
FEB - MAR 2006
Afterschool tutor Intern
Little Saigon, Westminster, CA, USA
Internship in the US. Homework support for Viet-American children.
✅ After-school homework assistance
✅ Classroom teaching (kids age: 4 to 10)
✅ Math, English, play educational games
Education
2015
MA in Translation: English – Dutch
Utrecht University
➡️ "Master Vertalen Engels-Nederlands"
➡️ Officially: "Letterkunde"/Literary studies
➡️ Domain-specific + literary track
2013
BA in English Language & Culture
Utrecht University
➡️ "Bachelor Engelse Taal & Cultuur"
➡️ Minor track: Translation Studies
2009
Bilingual Pre-University Education
Tweetalig vwo @ Marnix College, Ede
➡️ "Tweetalig vwo"
➡️ 50/50 English and Dutch curriculum
Certificates & diplomas
2024
WFT Basis
Dukers & Baelemans
Financial Supervision Act diploma, similar to a license needed to work as an advisor in the financial sector.
2023
SEO Copywriting
Competence Factory
Day course blending theory and hands-on practice for search engine optimization and increased online presence.
2004
International Baccalaureate (IB)
EP-Nuffic - English Curriculum
Program implementing English-based curricula to emphasize critical thinking and global awareness for students aged 3 to 19.
2002
Content & Language Integrated Learning
EP-Nuffic - TTO
Program supporting bilingual education, where subjects are taught in both English and another language (Dutch).
Check out my LinkedIn profile below!
Roles & responsibilities
Creative online copywriting 📌
Content optimization
Keyword research
Competitor analyses
E-commerce and social media copy
Proofreading texts 📌
Blogging
On-page SEO optimization
Monitor and analyze results
Translation work (EN): print, web & app
Tools, SaaS & CMS
WordPress
Ahrefs 📌
Semrush
MOZ
Google Search Console
Google Analytics
Screaming Frog
Zendesk
Slack
Trello
Buddee & AFAS
Sharepoint
Inbenta
Umbraco
Design & editing
Adobe Photoshop
Adobe Illustrator
Adobe After Effects
Adobe Premiere Pro 📌
Davinci Resolve
Canva
Language skills
Dutch: primary fluency 📌
English: bilingual fluency
Vietnamese: intermediate
French: pre-intermediate
German: pre-intermediate
Testimonials
Joos
Country Manager
I had the privilege of working with Mai for 3 years. She started at Treatwell during a time the company was way younger but moving forward very fast. At a start-up there is always limited time and as a manager it is great to have a person like her in your team.
S. T.
Worked in the same team
Mai is simply a dream to work with. She taught me everything I needed to know as a content specialist with lots of patience. She pays attention to even the smallest details and she is hard‐working, reliable, dedicated and highly organised.
Pegah
Worked in a different team
Mai is the quite strength that every company needs. It has been a pleasure working and commuting to work with Mai. I will miss Mai as a colleague and want every company to know they would be very lucky to have her as an employee.